EMA and MRA combine

SYRACUSE, NY: Eric Mower and Associates and Mark Russell and Associates merged, creating a $220 million marketing communications agency with more than 260 employees in seven offices in the Eastern US. EMA specializes in crisis-management and issues-related PR and public affairs, consumer advertising, brand promotion, and B-to-B marketing; MRA specializes in online relationship management and cause-related marketing. MRA brings with it Pump Relationship Technologies, an online marketing subsidiary that blends online and offline marketing programs. Forty-eight MRA employees will move into EMA's offices in Syracuse and Atlanta. This is the second consolidation for EMA this year; the first was the acquisition of Clarke Advertising and Public Relations in Sarasota, FL.

SYRACUSE, NY: Eric Mower and Associates and Mark Russell and Associates merged, creating a $220 million marketing communications agency with more than 260 employees in seven offices in the Eastern US. EMA specializes in crisis-management and issues-related PR and public affairs, consumer advertising, brand promotion, and B-to-B marketing; MRA specializes in online relationship management and cause-related marketing. MRA brings with it Pump Relationship Technologies, an online marketing subsidiary that blends online and offline marketing programs. Forty-eight MRA employees will move into EMA's offices in Syracuse and Atlanta. This is the second consolidation for EMA this year; the first was the acquisition of Clarke Advertising and Public Relations in Sarasota, FL.

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