"History has shown us that the first company to reach 10 million in console sales wins the generation battle," Don Mattrick, a Microsoft senior vice president who heads the company's Xbox business, said in a statement.
The Xbox's impressive sales figures were likely helped by the build up to the April 29 release of Grand Theft Auto IV following a highly-controlled PR effort last month. Last year Microsoft also launched a multimillion-dollar marketing push around Halo 3 for the Xbox 360 and helped generate a record-setting $170 million in sales for the property. But while the Xbox dominates US sales, the Wii is the current global winner - having sold 25.8 million units worldwide compared to 18.9 million units for the Xbox.
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