While all internships differ, PR firms are increasingly offering competitive, productive work experiences that really allow interns to learn about the industry.
Many internships afford opportunities to do top-tier client work, media pitching, and writing. Most important, they provide valuable on-the-job experience, which can help supply an edge when a full-time post becomes available. Internships are also a great time for students to test the waters at an agency to make sure PR is a career they want to pursue.
Agency internships often allow students to work in different practice areas, which can help them to narrow their interests before committing to a full-time job. Taking internships at firms of different sizes can also aid new workers' decisions on which environments are best for them.
In a field that is extremely competitive for new graduates, it is more important than ever to make sure you gain internship experience in your field of choice. A strong resume and the contacts you will make in the industry will prove to be extremely valuable as you seek full-time opportunities.
Tara Lilien is SVP of North American HR at Manning Selvage & Lee.
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