Nielsen completes IAG acquisition

NEW YORK: Nielsen completed its acquisition of IAG Research, effective May 16. Co-founders and co-CEOs, Alan Gould and Ken Orkin, will lead the service, which will be rebranded Nielsen IAG, reporting to Nielsen EVP Susan Whitig.

NEW YORK: Nielsen completed its acquisition of IAG Research, effective May 16. Co-founders and co-CEOs, Alan Gould and Ken Orkin, will lead the service, which will be rebranded Nielsen IAG, reporting to Nielsen EVP Susan Whitig.

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