Digitas launches The Third Act

NEW YORK: Digitas launched a brand content platform for creation and distribution of motion media content called The Third Act. It will operate as a separate entity under the Digitas umbrella. (Digitas is part of Publicis Groupe.) The Third Act will provide brand content idea development, content and distribution strategies and management, and content production and integration in all formats. It will be led by Stephanie Sarofian, SVP and MD. Digitas will formally introduce The Third Act June 5 at the Digital Content NewFront '08, a digital content event.

NEW YORK: Digitas launched a brand content platform for creation and distribution of motion media content called The Third Act. It will operate as a separate entity under the Digitas umbrella. (Digitas is part of Publicis Groupe.) The Third Act will provide brand content idea development, content and distribution strategies and management, and content production and integration in all formats. It will be led by Stephanie Sarofian, SVP and MD. Digitas will formally introduce The Third Act June 5 at the Digital Content NewFront '08, a digital content event.

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