Developed by Arkadium, which has also worked with CBS and Fandango, the game debuted today. The show will air on June 1 at 9pm.
National Geographic attracts an audience that is always eager to learn more, so expanding Web offerings in conjunction with TV shows is a great way to get viewers to visit the site. In addition to the game, the Stonehenge Decoded Web page includes videos, maps, and myths and theories.
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On the season finale of The Office last week, Ryan "The Temp" Howard was arrested for fraud and the Scranton branch found out via a YouTube video. The video was available for a few days, but has since been removed.
Grey's Anatomy already has several blogs, both real and fake, written by the show's writers, and the bartender and nurse characters. Now the show can add video blogs to its online offerings.
J.J. Abrams, the man behind such viral marketing-friendly projects as Cloverfield and Lost, debuted the trailer for Fringe, his upcoming Fox TV show, but there is not a viral marketing component to be found. Or maybe it's just so hidden, no one has discovered it yet.
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