Event planner goes interactive in debut

NEW YORK: Team Challenge, a new competition-focused, marketing and event planning company based in Pipersville, PA, has launched a PR campaign to highlight its inaugural event.

NEW YORK: Team Challenge, a new competition-focused, marketing and event planning company based in Pipersville, PA, has launched a PR campaign to highlight its inaugural event.

MGP & Associates PR, selected as the company's AOR in April, is leading PR efforts for the inaugural event, the Pro Sports Team Challenge at Eagle Falls Golf Course in Palm Springs, CA, June 7 to 8.

The event combines fantasy sports with a real-life competition, which led to an aggressive online PR campaign, said Tom Belton, MD and co-founder of Team Challenge.

"Half of the action will be online or via mobiles, half will be on the golf course - a first in sports," he said.

It will include 16 pro athletes from the four major sports (basketball, baseball, hockey, and football) - Charles Barkley, Ozzie Smith, Mario Lemieux, and Drew Brees, among others. They will compete against each other in a golf tournament to benefit four charities. Fans are being encouraged to get involved by joining a team and earning points that will influence the overall scoring.

A recently launched Web site, TeamChallenge.com, hopes to increase interactivity among fans and provide the media with information. Fans can register to be a Pro Coach, which allows them to vote on their team's strategy. They can also chat on message boards, engaging in some lighthearted trash-talk, Belton added.

MGP president Mike Paul said the firm reached out to bloggers, especially golf and sports-specific writers, and used Facebook to promote the event.

Reporters were also invited to attend the event, which will be broadcast on Fox Sports.

Team Challenge, which was founded in early 2008, is owned by Monumental Film Group, a motion picture and TV finance and production company.

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