The location was an unusual spot for a film premiere, admitted Paramount executive Michael Vollman to CNN. "We could've done it at the Ziegfeld, but the Ziegfeld is boring," he said. "The electricity here is incredible. Look around. You can't compare."
As for the BET connection, he said, "We wanted to make sure every kid in America knew this movie was coming. BET is one of the best ways to reach those kids."