Reporters opine on new media's impact

BOSTON: Journalists have mixed feelings on the impact of blogs and social media on reporting, found a Brodeur-Marketwire survey conducted last month.

BOSTON: Journalists have mixed feelings on the impact of blogs and social media on reporting, found a Brodeur-Marketwire survey conducted last month.

The majority of reporters in the political, lifestyle, tech, healthcare, and travel beats responded that blogs and social media positively impact editorial direction and diversity of reporting, but have a negative impact on quality and accuracy. In addition, 77% of political reporters and 53% of lifestyle reporters said social media had a negative impact on tone.

More than two-thirds (67%) of lifestyle reporters responded that social media had a negative impact on the accuracy of reporting, and 64% said it had a negative impact on quality, the survey found.

"Results suggest that journalists have a love-hate relationship with new media," Jerry Johnson, Brodeur EVP, said in a statement.

Brodeur, an Omnicom company, and media distribution agency Marketwire interviewed 451 reporters across the five beats during April. Results were released May 21.

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