Agency blogs

I talk to a lot of agency leaders who are very proud of their blogs, but don't really talk much about what value it adds...

I talk to a lot of agency leaders who are very proud of their blogs, but don't really talk much about what value it adds to the business. Of course, many of these professionals made their marks as journalists and, therefore, look to their blogs as hobbies. But these blogs are often carried under the banner of the agencies they run. So I ask: Why do you blog? What's the ROI back to the agency?

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