'WSJ' adds women-focused Web site section

NEW YORK: The Wall Street Journal added a new section to its Web site May 21 that targets professional women.

NEW YORK: The Wall Street Journal added a new section to its Web site May 21 that targets professional women.

Journal Women (www.wsj.com/journalwomen) includes original content, as well as women-centric stories from other areas of WSJ – online and print. Coverage will focus on three primary areas: career, balance, and lifestyle.

“Basically we wanted to create a place where professional and executive women could come together and share stories and ideas,” said Francesca Donner, Journal Women editor. “This is not just about women in business, it's about women in politics and women in the arts, so we're trying to create quite a broad spectrum.”

Features include a blog on work-family balance, The Juggle; a column from senior editor Carol Hymowitz, Above the Glass; and Sue Shellenbarger, author of the Journal's “Work and Family” column, reporting on work and family issues.

The newspaper began work on the section, which is available free of charge, in September 2007, Donner said.

Dow Jones, the Wall Street Journal's parent company, has not hired an outside PR agency to promote Journal Women, but it does work with Goodman Media International to promote content across all its brands, said Ashley Huston, Dow Jones senior PR manager of PR.

Dow Jones will conduct media outreach by pitching the site's columnists and reporters to other media as experts on newsworthy topics, Huston said.

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