MANAMA, BAHRAIN: The Bahrain Economic Development Board (EDB) recently hired Weber Shandwick to promote Bahrain worldwide as a business-friendly center for financial dealings in the Middle East.
The estimated value of the multi-year campaign is reportedly "seven figures." WS confirmed the deal, but declined to comment on its value. The EDB's director of communications did not immediately respond to a request for comment.
Work includes outreach to business media, financial organizations, and other "influencers" in the global business community. The effort will emphasize the country's regulatory system as relatively transparent, as well as its established legal system and absence of corporate taxes.
"Bahrain has a great story to tell," Paul Jensen, GM of WS' New York office and a senior consultant on the Bahrain account, said via e-mail. "We're delighted to be working with the EDB to reinforce the country's position as a 'must have' location for businesses looking to access the booming Middle East markets."