Burson-Marsteller released the findings of their Most Valuable Podiums study for 2008 this week, finding that The World Economic Forum is number one among "the most sought after forums" for senior executives. This is the second time the survey has been conducted; the first was in 2005. Also among the top ten: The Wall Street Journal (#2), Fortune (#4), the Detroit Economic Club (#6), and the Consumer Electronics Show (#9). The survey also found that while 75% of corporate communications officers look for ROI on conference participation, the big metric is "executive satisfaction."
BM interviews 103 people in corporate communications, marketing HR, and PR in March 2008.
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