SAN FRANCISCO: California's Supreme Court decision to overrule a ban on gay marriage opened the door to new advocacy group campaigns - both for and against same-sex marriage.
The day after the May 15 decision, Lambda Legal, one of the nonprofit groups that fought to overturn the ban, held a public teleconference. "It's easy to talk about success," said Leslie Gabel-Brett, the group's director of education and public affairs.
Renna Communications helped Boston-based Family Equality Council, which promotes equality for LGBT families, draft "positive and negative responses" in anticipation of the decision.
"We were providing factual information to help frame the story," said Cathy Renna, managing partner.
Groups such as Protect Marriage, a coalition of organizations, churches, and individuals, are reaching out to the media in wake of the decision.
"When it comes to the PR component, we're in response mode," said Everett Rice, legislative coordinator for the California Family Council, part of Protect Marriage.
J.P. Duffy, media director for the Family Research Council, a Christian group promoting the traditional family unit, will use online media to reach out to pastors across the US.
"[This] decision will be a huge part of the organization's media campaign for the... year," he said.