In April PRWeek reported on Discovery Communications' PR campaign for the launch of its new TV station, Planet Green. The campaign included an eco-friendly press kit, a Web site, and video-on-demand previews of Planet Green's new shows.
An announcement was recently made that General Motors will be the advertising sponsor for Planet Green. “It's a great way for GM to educate and inform consumers about all we are doing in the area of sustainable transportation,” Betsy Lazar, executive director for GM's advertising and media operations, is quoted as saying in the release. “Planet Green programs will attract consumers who also want to know what GM has to offer in terms of fuel- efficient cars and trucks, hybrids, and alternative fuel vehicles.”
The partnership will involve multiple vehicle and program integrations, as well as an online component. GM will also air short-form video content on Planet Green, which will communicate the company's eco-friendly efforts through messages from its executives and employees.
Jaimy Lee reported on a number of summer tourism campaigns focused on affordability, due to rising gas prices. The NY times reports on a number of similar campaigns that are also focused on affordability, in order to draw consumers at a time when they may not be willing to travel as far or spend as much on summer vacations as they have in the past.
PRWeek reported on Yum Brands' campaign to expand their philanthropic efforts beyond the US and tackle world hunger. In a continuation of its global efforts, Yum Brands recently donated $2.3 million to help with disaster relief in China. The company is also doing volunteer work and providing food and clothing to those affected by the recent earthquake.