Every baseball fan knows that the New York Mets aren’t doing a lot that Little League coaches want their players to emulate.
And, compounding matters, the New York Observer’s John Koblin points out a few media relations errors made by manager Willie Randolph that communications professionals should also avoid.
For one, Randolph, whose team loses more often than it wins, surmised that he is on the media frying pan because he’s black, and that team-owned network SNY tries to catch him interacting with his team in an unflattering manner. Mets broadcaster Keith Hernandez, no stranger to PR disasters of his own, was quick to criticize Randolph for the comments.
Second, Randolph claimed that he thought his racially charged discussion with Bergen Record reporter Ian O’Connor was off the record. Other reporters refuted Randolph’s claim.
A crisis management tidbit from Koblin: “[When] the headline writers for the [New York] Post and the [New York Daily] News are preparing to do their worst, spend your personal capital wisely.”