Peppercom hires MIT's Ford as director

NEW YORK: Peppercom hired Sam Ford, formerly of Massachusetts Institute of Technology (MIT), as director of consumer insights on May 21. Ford previously worked as a project manager at MIT's Convergence Culture Consortium and MIT comparative media studies instructor. He will lead the agency’s PepperDigital practice in its research and analysis of audience behavior and media trends.

NEW YORK: Peppercom hired Sam Ford, formerly of Massachusetts Institute of Technology (MIT), as director of consumer insights on May 21. Ford previously worked as a project manager at MIT's Convergence Culture Consortium and MIT comparative media studies instructor. He will lead the agency’s PepperDigital practice in its research and analysis of audience behavior and media trends.

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