Rupert Murdoch’s interview at The Wall Street Journal’s D: All Things Digital conference signals potential tough times ahead for Journal editors and subscribers minding their wallets.
Murdoch, according to the Journal and paidContent.org, called the number of editors working on the average Journal story (8.3) “ridiculous.” He added that newspapers too often are “writing articles to win Pulitzer Prizes” instead of reporting on subjects that interest readers.
He also noted that the Journal has some catching up to The New York Times to do – at least as far as the cost of a subscription goes – commenting, “At the moment, the average subscription price of the Journal brings us about $125 a year. The New York Times is over $500. There is a long way to go in money from our readers.”
Murdoch also made it clear that he wouldn’t hire MSNBC host Keith Olbermann again. “No, I fired him five years ago,” he said, according to the Journal. “He’s crazy.”