BusinessWeek executive editor and BusinessWeek.com editor-in-chief John Byrne recently sat for a Q&A with the Talking Biz News blog, and he responded to one question with an answer sure to shock many journalists and communications professionals.
Asked what BusinessWeek.com needs to improve the most, Byrne answered that content isn’t what’s most important to maintaining a successful Web site, community is.
Says Byrne: “Content just isn’t enough, and readers prefer to get their news online from multiple sources. So content isn’t your king on the chess board. It’s probably not even your queen. That’s hard for a lot of journalists or editors to fully understand. Some think those changes diminish what they do and what they’ve dedicated their working lives to do well. That’s an emotional reaction to the profound changes in our business…The environment you create to enhance and extend your core journalism by harnessing the intelligence and participation of your readers is what counts.”
So, as publications’ priorities move from print to online, what does that mean for people who pitch content for a living?