Cohen excoriated the PR industry, likening the PRSA's Code of Ethics to "The Burglars Association of America [having] as its creed 'Thou Shalt Not Steal.'" Cohen's comments came during an opinion piece on the revelations made by Scott McClellan's recently publicized book, "What Happened: Inside the Bush White House and Washington's Culture of Deception."
He added: "Show me a PR person who is 'accurate' and 'truthful,' and I'll show you a PR person who is unemployed."
In a statement released to the media, PRSA CEO and chairman Jeff Julin responded, "The PRSA Code of Ethics, to which all members pledge, embodies a strict set of guidelines defining ethical and professional practice in public relations. Professionals who meet the Code's standards stand in stark contrast to the simplistic, erroneous characterization of the profession you presented."
He added: "Curiously, you also assert that lying is no big deal. To the public relations professional, that is far from the truth."
More details as they come.