Cohen first made comments disparaging the PR industry on CBS News' Sunday Morning while discussing Scott McClellan's recently published memoirs, “What Happened: Inside the Bush White House and Washington's Culture of Deception.”
The PRSA released a video statement from chairman and CEO Jeff Julin on its Web site rebutting Cohen's claims and reiterating that its guidelines are bedrock standards of the organization's more-than-30,000 members. The association had also taken issue with Cohen's first remarks.
Cohen, however, continued to claim that the industry should take his commentary as a “wake-up call.”
“For a profession that lives or dies on public perceptions, you folks in [PR] have as much work to do as the legal profession and the journalism profession in changing the negative attitudes of your now-cynical audiences,” he said on a commentary posted on CBSNews.com.