School's Out reaches parents during summer months

WASHINGTON: Pause Parent Play (PPP) has launched the School's Out campaign, which is geared towards helping parents make educated decisions about their children's entertainment.

WASHINGTON: Pause Parent Play (PPP) has launched the School's Out campaign, which is geared towards helping parents make educated decisions about their children's entertainment.Through aggressive online outreach, and targeted programs to mothers, fathers, and grandparents, the organization will promote new content posted on its Web site, PauseParentPlay.org.

The goal of the School's Out campaign, which runs from Memorial Day through Labor Day, is to introduce the Web site to parents and encourage them to visit it as a resource about the latest entertainment.

For the media outreach for the campaign, PPP will provide reporters with information about the new content, including blogs and podcasts, updating the Web site all summer long. The featured resource for the month of June is the Red Carpet Ratings e-mail update, with reviews and explanations of ratings for movies coming out each week.

Cynthia Merifield Tripodi, the executive director of PPP, said the campaign will target blogs and print publications like Parenting and Real Simple, which have covered the three-year-old nonprofit in the past.

"We decided that a good time for us to get the attention of parents was at the end of school," Merifield Tripodi, told PRWeek. "Kids have more time to focus on media in the summer."

Largely online, the organization wants to be a part of the conversation as parents look to the Internet for resources on what their kids are taking in, said Amy Lee, a partner of 133 Public Affairs, which was brought on recently to handle communications and PR. The site offers resources for parents to evaluate the movies, television, music, and video games that their kids enjoy, and provides ways to enjoy entertainment together as a family.

Future plans include working with networks blogs for moms and dads, podcasts featuring celebrity moms, a grandparents outreach surrounding Grandparents Day in September, and outreach to national organizations including The Girl Scouts of the USA and the YMCA, who will hopefully fill in their members with information about PPP.

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