Buckeyes to boost Ohio weekenders

COLUMBUS: Ohio's Tourism Division is encouraging blacks and Hispanics to spend a few days in the Buckeye State.

COLUMBUS: Ohio's Tourism Division is encouraging blacks and Hispanics to spend a few days in the Buckeye State.

The Livin' for the Weekend campaign adds a multicultural component to the state's tourism drive. It touts Ohio icons like the Rock & Roll Hall of Fame, both to residents and to those in nearby Detroit, Indianapolis, and Louisville. Launched on June 2, it runs for two years with a $900,000 budget for both PR and advertising.

Outreach includes local public service television and vacation handouts at events, as well as interviews on music and talk radio across the state, according to Alicia Reece, assistant state tourism director for Ohio.

The team also partnered with Masonic Temples, and Black and Hispanic Chambers of Commerce, and updated its Web site, DiscoverOhio.com.

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