"UPS wanted to be the exclusive sponsor and we offered them every possible way to do [that], and they basically turned it down," said Kelly Wietsma, spokeswoman for Big Brown's owner, IEAH Stables, according to the New York Daily News. "We have a great relationship with UPS, but Hooters has a great plan to have 450 of their restaurants doing a Big Brown day."
But what does UPS think about this additional sponsorship, for a horse named specifically after the company? "Nothing is changing our position or our excitement about this brand," said Norman Black, UPS director of global media services, according to the Daily News. "Everybody around the world knows now that this horse was named for UPS, and it is a tremendous and exciting opportunity that we have here to see if Big Brown can make history."