TWC to test variable pricing

NEW YORK: Time Warner Cable's (TWC) PR staff is conducting blog outreach for its test of an Internet usage-based pricing plan.

NEW YORK: Time Warner Cable's (TWC) PR staff is conducting blog outreach for its test of an Internet usage-based pricing plan.

The cable company's test rates range from $29.95 to $54.90 per month, based on usage, according to an AP report. TWC will not apply the rates to the first two months of the trial, which begins June 5 in Beaumont, TX, with new subscribers.

Alex Dudley, VP of PR, said that eight members of TWC's internal staff are engaging bloggers, mostly in the technology and consumer verticals.

TWC is stressing that high download rates would not apply to all Internet users, Dudley said.

"We're not doing this as a panacea; it's just a test, but we thought it was important to be forthright about what we were up to," he said.

TWC initiated media outreach by pitching the AP with the story, Dudley said.

Bloggers from Web sites like GigaOm.com panned the metered Web usage plan.

Dudley said that the company anticipated a mixed reaction from the press and blogosphere.

"Some [bloggers] were upset, and some were reasonable about it," he said.

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