Apple succeeds again as iPhone rumors swirl

Apple has managed to build continued excitement for the next installment of its iPhone, which Steve Jobs is expected to reveal Monday, despite an unemployment rate that jumped to 5.5% last month and ongoing recession-talk.

-Apple has managed to build continued excitement for the next installment of its iPhone, which Steve Jobs is expected to reveal Monday, despite an unemployment rate that jumped to 5.5% last month and ongoing recession talk. The phone's price tag might top out at $500, but still, consumers, investors and businesses are salivating over its potential, including the new apps, overseas marketing, corporate e-mail to compete with BlackBerry, and, of course, more speed.

Like the iPod, many predict the next-gen 3GB iPhone will spark new trends like GPS-crazed consumers and a shake up of mobile video delivery.

Also:

Barack Obama and Hillary Clinton ditch the entourages for a private meeting last night, fueling more VP speculation.

YouTube data is helping companies - and bands like Weezer - determine who comprise the latest tastemakers.

Although lawmakers sidestepped a ban on menthol cigarettes, health groups continue to lobby for their removal from shelves.

A majority of companies might be missing out on an easy branding move: email personalization.

Two men climbed New York Times building to publicize the causes of global warming and malaria.

Combining faith and fitness, an entrepreneur in Florida opens a gym marketed to Christians where modesty trumps spandex and classes include “Yogod” and “Chariots of Fire.”

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