Ancestry.com appoints Paine as AOR

IRVINE, CA: Ancestry.com, part of Provo, UT-based The Generations Network, hired PainePR as its national AOR, after an RFP. Paine plans to use traditional, experiential, and new media strategies to reach out to Ancestry.com's target baby boomer audience and expand into the Generation X female market. Paine previously announced a partnership for Ancestry.com and the National Archives and Records Administration (NARA) for ongoing digitization of records.

IRVINE, CA: Ancestry.com, part of Provo, UT-based The Generations Network, hired PainePR as its national AOR, after an RFP. Paine plans to use traditional, experiential, and new media strategies to reach out to Ancestry.com's target baby boomer audience and expand into the Generation X female market. Paine previously announced a partnership for Ancestry.com and the National Archives and Records Administration (NARA) for ongoing digitization of records.

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