Wal-Mart expands role in music marketing, retailing

Wal-Mart continues its venture into the music industry by offering musicians like Journey and The Eagles marketing and retailing options that traditional music labels cannot, reports The New York Times. The retail giant is also using teen musicians like Taylor Swift to market in-store clothing line L.E.I. jeans as part of her deal.

Wal-Mart continues its venture into the music industry by offering musicians like Journey and The Eagles marketing and retailing options that traditional music labels cannot, reports The New York Times. The retail giant is also using teen musicians like Taylor Swift to market in-store clothing line L.E.I. jeans as part of her deal.

The International Herald Tribune notes that Starbucks is trying to do the same thing although the company recently announced it has shifted its PR efforts back to promoting its coffee.

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A top auto retailer spins high gas prices - the national average hit $4 on Sunday - into opportunities in the making - if automakers listen to consumers.

A toy company's grassroots promotional campaign has the toys, called Bakugan Battle Brawlers, flying off the shelves although the van tour took place a year ago.

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