Plans for national Latino museum get underway

WASHINGTON: Several organizations, including multicultural PR and marketing firm Comunicad, are hoping to bring one more museum to Washington, DC, but this one will be dedicated to a growing segment of the US population: the National Museum of the American Latino.

WASHINGTON: Several organizations, including multicultural PR and marketing firm Comunicad, are hoping to bring one more museum to Washington, DC, but this one will be dedicated to a growing segment of the US population: the National Museum of the American Latino.

Univision, National Council of La Raza, the US Hispanic Heritage Foundation, and individuals like civil rights leader Raul Yzaguirre, are working together as an advisory board for the Latino museum, which they hope will open in the next five to ten years.

After legislation was passed in early May that established and funded a federal commission to explore the possibility of a National Museum of the American Latino, the advisory board started doing initial public outreach while the commission plans and presents Congress with a detailed plan.

While that process could take up to two years, Comunicad and other advisory board members are using the Web site, AmericanLatinoMuseum.org, and sending out newsletters to keep interested parties informed, said Gloria Rodriguez, the founder and CEO of Comunicad.

The advisory board's goals are to keep the initiative in the public eye and continue necessary support and funding to make the museum happen. The current focus is building the brand of the museum.

"At this point, we are getting publicity for the initiative through the Latino nonprofits that are on the advisory board and their events and national conferences," Rodriguez told PRWeek, via email. "An aggressive public outreach campaign won't be implemented until after the commission presents their recommendations to Congress and it is approved. We still have a long way to go."

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