Prime Angst Intelligent Dialogue

There's no question that money is a major worry of the moment. The subprime mortgage mess has spawned a related, and scarier, prime crisis, in which even people with traditional mortgages are getting anxious.

There's no question that money is a major worry of the moment. The subprime mortgage mess has spawned a related, and scarier, prime crisis, in which even people with traditional mortgages are getting anxious. As the subprime borrowers who accepted too-good-to-be-true mortgages are waking up to adjustable rates that have shot way up, they're defaulting on their loans, home prices are tumbling, and the entire economy is quaking. With all the angst it's provoking, the prime crisis is an opportunity to sharpen the skills needed for dialogues that build reputations and relationships. Porter Novelli's new "Prime Angst" paper explores the crisis in depth and is a useful jumping-off point for those dialogues. Click here for a free copy.

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