Project Da Vinci named Enfatico

NEW YORK: WPP today announced that Project Da Vinci, the global marketing services firm being built with Dell as its first client, will be named Enfatico. In musical notation, Enfatico means play each note “with emphasis” or “emphatically.” The term is intended to convey the orchestrated and integrated marketing efforts, according to a release.

NEW YORK: WPP today announced that Project Da Vinci, the global marketing services firm being built with Dell as its first client, will be named Enfatico. In musical notation, Enfatico means play each note “with emphasis” or “emphatically.” The term is intended to convey the orchestrated and integrated marketing efforts, according to a release.

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