TrueCredit.com selects Cramer-Krasselt as AOR

CHICAGO: TransUnion's Truecredit.com named Cramer-Krasselt as its creative and media AOR. CKPR, which is C-K's PR arm, will handle PR duties throughout the US for the company. It won the account following a competitive review that involved six agencies. Truecredit.com is a Web site that provides information to help consumers manage their credit health.

CHICAGO: TransUnion's Truecredit.com named Cramer-Krasselt as its creative and media AOR. CKPR, which is C-K's PR arm, will handle PR duties throughout the US for the company. It won the account following a competitive review that involved six agencies. Truecredit.com is a Web site that provides information to help consumers manage their credit health.

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