The redesign will make more room for ad sales, and include a navigation tool bar, search tool, and video player. While social networking sties, including Facebook and Bebo, often factor prominently into PR and marketing campaigns looking to reach particular audiences, many say the sites have yet to prove their ROI in dollar terms.
“The jury's still out on MySpace's ability to monetize,” Michael Nathanson, an analyst at Sanford C. Bernstein & Company told the Times.
To "solve the social networking riddle," the Times points to MySpace's constant PR on its new features and partnerships with press releases. Making ads more effective, though, remains a challenge, the article says.
AIG ousted its chairman over the weekend, but some wonder if it will be enough to convince investors the company is on solid ground.
A new pharmacy in Chantilly, VA, outside of Washington, might mark a growing trend in healthcare drugstores that directly target pro-life customers by eschewing all contraceptives.
In an attempt to give separate identities to its consumer and institutional businesses, JPMorgan is using a new logo, J.P. Morgan, reminiscent of its old logo, on the newly acquired Bear Stearns headquarters building.
Former communications adviser, Elizabeth Wagley, launched the Progressive Book Club to generate discussion and build upon information already available on the Web about progressive causes.