Fleishman creates entertainment practice group

LOS ANGELES: Fleishman-Hillard formed a global entertainment practice, which will be run by David Stamper, SVP, partner and GM of Fleishman Los Angeles. Other global co-chairs will be Michelle Mikoljak Stevenson, Sean Lashley, and Nick Cakebread, who will be joined by staffers in 11 US and nine international offices. Fleishman-Hillard Entertainment will focus on incorporating entertainment into the overall marketing mix, including brand integration, celebrity spokespeople, digital strategies, targeted media relations, and red carpet events.

LOS ANGELES: Fleishman-Hillard formed a global entertainment practice, which will be run by David Stamper, SVP, partner and GM of Fleishman Los Angeles. Other global co-chairs will be Michelle Mikoljak Stevenson, Sean Lashley, and Nick Cakebread, who will be joined by staffers in 11 US and nine international offices. Fleishman-Hillard Entertainment will focus on incorporating entertainment into the overall marketing mix, including brand integration, celebrity spokespeople, digital strategies, targeted media relations, and red carpet events.

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