The Australian Tourism Board is seeking an image makeover, by linking global marketing efforts to Baz Luhrmann's new film, "Australia," which features the country's expansive vistas and homegrown actors, Nicole Kidman and Hugh Jackman.
The country's tourism minister, Martin Ferguson, said at an industry conference that the film is "one of its greatest promotional opportunities in many years."
Previously, the Australian Tourism Board faced criticism for not taking advantage of link with "Finding Nemo" as well as an ill-conceived campaign.
Disney starts putting PR plan in place for a possible Miley Cyrus' replacement.
Automotive specialist Wynn launches consumer-driven Web site, wynnsforyourcar.com, to familiarize those unaware of the global manufacturer and marketer of automotive chemical products.
The AP says it will meet with bloggers to discuss copyright issues after an earlier report that the news service would tell the blogosphere how much of its articles can be reproduced before copyright infringement sets in.