Brodeur Partners makes strategic shift

BOSTON: Brodeur/Partners has changed its name, formalized its network of 17 companies, and added clean tech and life sciences practices to the agency's offerings.

BOSTON: Brodeur/Partners has changed its name, formalized its network of 17 companies, and added clean tech and life sciences practices to the agency's offerings.

The Boston-based agency, previously called Brodeur, has worked with the other companies informally for three years as part of its Circles network and the name change is a reflection of the formalization, said Andy Coville, CEO of Brodeur/Partners.

“It reflects the strategic direction of the company,” she said. “…We reflect these partnerships. It's an evolving business model.”

Along with the network formalization and name change, the agency relaunched its Web site (www.brodeur.com) to address the diversification of its practices. Coville said the network companies, which range from marketing and public affairs agencies to crisis communications and advertising firms, will now pitch client assignments together. Clients will be notified the week of June 23 about the network, according to Coville.

Celerant Consulting, Elster Group, and Corning Environmental Technologies are three clients in the new clean tech practice. No life sciences clients were available.

New York-based Omnicom Group has owned Brodeur/Partners since 1993. Three of the network companies are also owned by Omnicom Group, including Beaupre, Brand Turn, and Rx Mosaic Health.

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