WPP launches PartnerZ

CHICAGO: WPP launched a new research tool that can be used to match brands with appropriate sponsorship and other marketing opportunities. Dubbed PartnerZ, the product was unveiled June 18. Research conducted by international marketing research company Millward Brown spanning 10 US markets and about 50,000 respondents helped create a global database of information that will be used for initiatives across arts, entertainment, and sports. PartnerZ can accessed by the four WPP organizations that sponsor it: Hill & Knowlton, MEC Access, MindShare Performance, and OgilvyAction.

CHICAGO: WPP launched a new research tool that can be used to match brands with appropriate sponsorship and other marketing opportunities. Dubbed PartnerZ, the product was unveiled June 18. Research conducted by international marketing research company Millward Brown spanning 10 US markets and about 50,000 respondents helped create a global database of information that will be used for initiatives across arts, entertainment, and sports. PartnerZ can accessed by the four WPP organizations that sponsor it: Hill & Knowlton, MEC Access, MindShare Performance, and OgilvyAction.

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