"We want to try to get the couples to come here because we're really ready to go," Councilman John Duran said, the Wall Street Journal reported. "We have restaurants where a gay couple holding hands is not shocking. This is a great place for them to come and feel safe."
The city implemented a national ad campaign and is updating the Web site GoGayWestHollywood.com with local vendors' wedding services. Other California cities looking to attract gay and lesbian couples include San Francisco and Palm Springs.