WPP reports 10% jump in PR and public affairs

LONDON: WPP reported a 10% increase in worldwide revenues from PR and public affairs work for the first five months of 2008.

LONDON: WPP reported a 10% increase in worldwide revenues from PR and public affairs work for the first five months of 2008. The figure excludes changes in currency values. Revenues overall were up 14.6%, or 4.5% excluding the impact of currency changes and acquisitions.

WPP Group, which includes Burson-Marsteller, Hill & Knowlton, and Ogilvy, among other PR firms, made the announcement today, June 24, at its annual general meeting in London.

Branding and identity and healthcare and specialist communications generated the greatest revenue increases for the company, at nearly 16%. Advertising and media investment management revenue rose more than 4%. WPP Chairman Martin Sorrell told attendees that the company was on track to achieve an overall profit margin for the year of 15.5%.

WPP reported that the Middle East showed the strongest growth, with revenues up 20%, while US revenues rose 7.4%, the UK nearly 3%, Asia Pacific 8%, mainland China 19%, and India 25%.

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