Marketing Management Survey 2008

Erica Iacono speaks to Kevin Krone of Southwest Airlines, Bill Agee of IKEA US, and Mark Hass of MS&L about the importance digital media is playing in the marketing mix and why PR needs to get involved now more than ever.

Erica Iacono speaks to Kevin Krone of Southwest Airlines, Bill Agee of IKEA US, and Mark Hass of MS&L about the importance digital media is playing in the marketing mix and why PR needs to get involved now more than ever.

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