Selling the C-suite on digital communications

A PRWeek/Peppercom webcast: Corporate communicators and their agencies see the great opportunity afforded by the social media environment. From customer engagement to reputation management, much of the PR professional's job now takes place online. But to really participate in dialogue and effect change requires buy-in from the C-suite. This webcast will feature senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.

A PRWeek/Peppercom webcast: Corporate communicators and their agencies see the great opportunity afforded by the social media environment. From customer engagement to reputation management, much of the PR professional's job now takes place online. But to really participate in dialogue and effect change requires buy-in from the C-suite. This webcast will feature senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.

Date: Tuesday, September 9
Time: 12:00pm est/9:00am pst

Click here for more information and to register for FREE.

Featured speakers

Paula Drum, VP of marketing, H&R Block

Paula Berg, PR manager, Southwest Airlines

Russell Castronovo, director social & new media, Sun Microsystems

Moderated by Sam Ford, director of customer insights, Peppercom

Sponsored by Peppercom

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