Charter talks to consumers after abandoning pilot program

ST. LOUIS: Cable television and Internet service provider Charter Communications is conducting consumer outreach in the wake of its decision to suspend a program offering advertisers data on its customers' Web-browsing habits.

ST. LOUIS: Cable television and Internet service provider Charter Communications is conducting consumer outreach in the wake of its decision to suspend a program offering advertisers data on its customers' Web-browsing habits. 

Charter plans to immediately send letters to customers located in what were the four prospective-test markets: Oxford, MA; Newtown, CT; Fort Worth, TX; and San Luis Obispo, CA. The letter will notify them that Charter will not implement the pilot program, according to Anita Lamont, Charter director of communications.

The cable provider is also providing a statement on the decision for reporters and bloggers, as well as talking points on what it believes were misconceptions about the pilot program, Lamont said.

Charter had planned to test the program in conjunction with advertising company NebuAd. The provider notified affected customers in April about it plans to test the monitoring program.

Reps. Edward Markey (D-MA) and Joe Barton (R-TX) sent a letter to Neil Smit, Charter president and CEO, in May requesting that the company freeze the pilot program. Markey released a statement on June 24 commending Charter for suspending the program and urging other Internet service providers to delay implementing similar programs.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in