LOS ANGELES: The Los Angeles Board of Harbor Commissioners awarded two, three-year contracts June 19 to The Rogers Group, for $750,000, and Hill & Knowlton, for $600,000, for upcoming communications initiatives related to The Port of Los Angeles.
The scope of The Rogers Group's work will focus on the port's green efforts, which is part of a five-year, multibillion-dollar plan, and "dozens of smaller initiatives," said Arley Baker, senior director of communications and legislative affairs for The Port of Los Angeles. "We have a great, great story to tell... and we needed extra hands," he said.*
The Rogers Group, based in LA, was not available for comment at press time.
H&K will provide communications support related to the port's capital improvement and various expansion projects, focusing on public outreach and creating an awareness about the port's need for growth.
H&K declined to comment until the contract was signed.
An RFP for the contracts was issued in the fourth quarter of 2007 and five agencies were shortlisted, including Cerrell Associates, DDK Communications, and Strategy Workshop, Baker said. Work will begin when the contracts are signed, which is expected to take place this week.
*CORRECTION: An earlier version of this article mistakenly referred to Mr. Baker as "she." In addition, a quote from Baker was misstated. It read "'We have a great, great story to tell. All the ports are connected and we needed extra hands,' she said." The "all the ports are connected" quotation was taken out of context, as was the gender. We regret the error.