Intel gets social media advice from bloggers

SANTA CLARA, CA: Intel is asking bloggers for advice on its social media strategy. The chip giant, with Ogilvy, named a 10-person advisory board, which is comprised of well-known bloggers like Tom Foremski, Brian Solis, and Justine Ezarik.

SANTA CLARA, CA: Intel is asking bloggers for advice on its social media strategy. The chip giant, with Ogilvy, named a 10-person advisory board, which is comprised of well-known bloggers like Tom Foremski, Brian Solis, and Justine Ezarik.

All three of these members of the the "Intel Insider" group blogged about their first meeting on Tuesday, June 24. According to Bill Kircos, manager of group communications and PR at Intel, members at the inaugural meeting discussed whether Facebook is a viable platform for business, the Associated Press blog controversy, and exchanged feedback on companies that use social media effectively. In addition to soliciting advice from the group, Intel will provide the members early access to news and consumer products that contain Intel chips.

“We'd told them that we'd want them to write about Intel but were very clear that it could be positive or negative,” Kircos said. “But there is no requirement to even [write about Intel].”

The development of the group was part of Intel's larger strategy to move most of its marketing online, and will merge Intel's broader consumer campaign, “What's Inside You.”

“We wanted a group that mapped experience and insight back to Intel's objectives of better reaching consumers,” said Adriana Gascoigne VP Ogilvy's 360 Digital Influence. "The group is very diverse and the initial meeting was very collaborative.”

To gather a wide range of perspectives, it selected participants who range from Generation Y new media personalities to Silicon Valley veterans. All, however, have a consumer-facing audience, Kircos noted.

“I like the fact that they are embracing the social media space and doing something that many startups do,” said Frank Gruber, a participant in the forum.

Sarah Austin, another participant, said there are branding advantages for Intel to be associated with prominent bloggers and in turn, Intel's name can help participants grow their credibility.

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