As for the other major motion picture featuring females released this summer, Baron told PRWeek, via e-mail, "I do think the success of Sex and The City has certainly made executives at these companies sit up and take notice of the fact that women go to the movies. It's quite obvious there is a female demographic out there, and certainly they are a captive audience when the right film is released."
To reach those younger females, particularly ages 7 to 12, Picturehouse hired Mammoth Advertising to handle its online publicity campaign, which included the activity-filled Kit Kittredge Web site. Partnerships with Scholastic led to classroom activities developed around the film, while the American Library Association promoted the original book and film via a downloadable poster and classroom activities available on its site.
The production company also worked with agencies 42 West and Grace Hill Media for national publicity, including its press screenings and public events.