The National Watermelon Association (NWA) partnered with The Giddy Gander Company, which is behind The Wumblers—a children's TV series where Wumbler babies are born out of watermelons. During July, National Watermelon Month, the NWA will distribute Wumbler babies and Wumbler DVDs in designated stores in Texas.
The partnership, a natural one for the TV series, will help the NWA reach out to children, promoting the benefits of watermelon, especially in relationship to the increasing epidemic of diabetes among children.
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