NEW YORK: The Center for Communication Compliance introduced an online program for PR professionals to train and receive certification about regulatory issues that affect the healthcare industry. It is the first standardized program of its kind, said Ilyssa Levins, president and founder of New York-based CCC.
The program includes three training modules, each one hour, that focus on rules and regulations, applications, and case studies related to regulatory affairs. The online exam, which takes about 30 minutes for each module and costs $300 to certify each individual at the basic level, is comprised of multiple choice and true/false questions.
The majority of Weber Shandwick's healthcare practice will take the Regulatory Compliance Test, as will Porter Novelli's New York healthcare practice. Fourteen other agencies were involved in the pilot program and provided input for the final product. Levins added that the program is aimed at both agency and corporate PR professionals.
Laura Schoen, president of WS' global healthcare practice, called the program a “one-stop resource” and a way to strengthen the relationship between agency and pharmaceutical clients. Prior to the CCC, Schoen said that WS provided in-house training on regulatory issues, purchased guides and books for staff, and sent staff members to outside training sessions.
Future CCC plans include the addition of compliance certifications in medical education, global, and advertising. Levins said that she is encouraging professionals to renew the certification each year and if there are regulatory updates, the Web site will provide information about the changes and send out email notices to its members.