“Our goal is to win enactment of healthcare legislation,” said Richard Kirsch, national campaign director for Washington-based Health Care for America Now, which formed in 2007. The campaign is expected to continue into 2009.
Media outreach has included major television networks and daily newspapers as well as bloggers and other online media, said Jacki Schechner, the coalition's communications director. Fenton Communications is providing national media relations.
The coalition, whose members include MoveOn, the National Alliance on Mental Illness, Planned Parenthood, and the United Food and Commercial Workers, planned to kick off the event July 8 with a press conference in Washington, DC, and corresponding events in 52 other cities.
Talking points are being provided to the various local organizations and 5 million people will receive an e-mail blast about the campaign, according to Schechner. On July 7, Health Care for America Now relaunched its Web site, which includes blogs written by the coalition's steering committee as well as space for users to contribute personal healthcare stories.
The coalition is expected to spend $40 million on the overall campaign by the end of the year, but the PR budget alone was not available, said Schechner.