Wal-Mart recently signed a deal with a new unit of NBC Universal, Women@NBCU, for a campaign designed to reach mothers, the New York Times reports. The campaign will focus on all the people who help mothers be better parents, including teachers, family members, babysitters, and neighbors.
Wal-Mart is sponsoring material on topics like child care and creating meals for a family, which will appear on Today and ivillage.com, both of which are NBC Universal outlets. Commercials for Wal-Mart will follow segments on Today.
The SEC warns hedge funds, investment advisers, and broker-dealers against spreading rumors meant to manipulate securities prices.
After increasing its offer, InBev acquires Anheuser-Busch for $52 billion
The back-to-school ad campaigns for Sears and J.C. Penney are influenced by movies with high school settings.
Marketers will promote one of Mariah Carey's singles by holding a contest on a startup social networking Web site for musicians called Indaba Music. Contestants will have the opportunity to create a remix of Carey's song.
Barack Obama expresses regret over allowing his daughters to be included in an interview with Access Hollywood.