NEW YORK: Ketchum promoted Rob Flaherty to the role of president, effective August 1, filling a vacancy left open since 2000, when then-president Ray Kotcher was promoted to CEO.
Flaherty, an 18-year veteran of the firm, was MD of Ketchum's New York office. He remains a senior partner. Ketchum announced the promotion at the agency's worldwide partner meeting today.
“He's well respected in the business for his strategic ability,” Kotcher said. “He's the right guy to help us… deliver the Ketchum experience.”
Flaherty said his role will include work on agency strategy and new business development, while still remaining involved with key clients.
“My focus is on making sure we're aware of all of the changes in the marketplace,” Flaherty said.
Ketchum also announced that CFO and senior partner Rob Lorfink will also be assuming the position of COO, responsible for all operational functions, including HR, finance, IT, and legal. Senior partner Jerry Olszewski has assumed the role of chief client officer. Additionally three partners Dale Bornstein, David Gallagher, and Barri Rafferty were promoted to senior partners. Rafferty leads the New York office as director. The agency will not name a new MD for New York.
“This has been something we've been working towards for awhile,” Kotcher said. “It's part of a strategic move for the agency.”